Surviving the Covid-19 Pandemic: The Role of Digital Innovation and Transformation

The Covid-19 pandemic, by effecting businesses, is inciting inter- and intra-organizational challenges requiring firms to adopt and/or adapt approaches that facilitate in managing business operations. Confronting such epidemic its related are importantly based on efficient internal external collaboration. Inter-organizational trust also becoming fragile particularly uncertain situations as current pandemic. Therefore, struggling even survive their whole supply chain has erupted lacking partners. In circumstances, digital transformation preparing organizations address these issues can support them provide the opportunities cope up bounce back. This means innovation seem be playing a crucial role recovering from effect of Covid-19. this paper taps topical issue varying impact operations how play critical keep-up with ‘new normal’ routines.